In Cinci, everyone's luck runs out

Cincinnati - A metal beam fell while workers were pouring concrete on the second floor of what will become the $400 million Horseshoe Casino on the northeast edge of downtown, Cincinnati Fire Chief Dick Braun said. The floor buckled and collapsed, and the workers, who range in age from 30 to mid-40s, fell to the first floor below. No one was underneath the collapse.
Federal agents from the Occupational Safety and Health Administration as well as city building inspectors and firefighters are investigating the incident.

First off, they're building a casino in Cincinnati? I've lived in Detroit for two years of my life and I'd rather be an amateur truck stop gangbang fluffer than live in Cinci. That says something.   Every Midwest city seems to be inline with the casino solution.  Detroit, Cleveland, Columbus, Cincinnati, and the list goes on and on.  No one is EVER going to pick going on a vacation to one of these abysmal places over Vegas.  I don't care how much Hollywood has gotten into making sequels, Bachelor Party 3: Cincinnati Sunrise is never getting made.  The only people who want to move downtown and live next to a casino are scumbag lowlifes and degenerates, and those types were probably already living there in the first place, making downtown crappy enough that the mayor thought a casino was a great idea.  Hell they were probably already squatting in the abandoned warehouse picked for the casino.  Ridiculously stupid idea that cities keep getting roped into.  I feel like there's a guy going city to city selling casinos like that scheister on The Simpsons selling monorails.  

Secondly, the Horseshoe has a little bit of PR work on their hands.  But as all marketers know, it's all about framing.  They should hurry up and settle the lawsuits and pay out the money and then list the payouts as yet another possible way to win.  "Horseshoe Casino.  Home of $25M Floor Collapse Jackpot.  The more people who come, the better chance you have to win.  The only one in the tri-state area"  Framing equals solutions.